Confidence by GaBBY Goodwin hair products are a successful extension of GaBBY Bows—the non-slip double-face, double-snap barrettes, originally patented by 7-year-old Columbia native Gabby Goodwin and her mother, Rozalynn. In 2024, the beloved haircare line began a new chapter under the ownership of Integrated Roots International®, led by Yolanda Johnson of Camden.

Integrated Roots International® professional coaching and consulting firm delivers cosmetology training across government, business, and nonprofit sectors and innovative haircare solutions. Our work spans from advanced natural haircare practices to hair diversity education, redefining beauty standards and with improving public health for all.

This dynamic partnership not only expands its impact through professional development and community empowerment while honoring the legacy of a groundbreaking youth-led brand.