On March 8, 2025, the small-town spirit of a culturally rich community drew national attention as Integrated Roots International®—a leader innovative education —launched a full line of natural hair products. This event marked more than the debut of premium beauty products; it was a powerful celebration of education, empowerment, and ownership.

Integrated Roots International® proudly announced its new ownership of the popular natural hair care line once offered by Confidence by GaBBY Goodwin. In true community-focused fashion, the celebration turned the spotlight on the rising stars of the beauty industry—local cosmetology students.

With the support of business leaders, beauty professionals, and residents, the event showcased the skill, talent, and innovation emerging from the next generation of stylists. Attendees experienced firsthand the exceptional versatility of the new product line through live demonstrations and styled presentations—reinforcing the brand’s commitment to quality, education, and cultural heritage.