Passing the Torch: Gabby Goodwin and Yolanda Johnson Usher in a New Era of Confidence Haircare
March, 2025 — In a heartfelt and history-making moment, WLTX-TV anchor Whitney Sullivan sat down with a powerful pair shaping the future of Black-owned beauty: teen CEO Gabby Goodwin, inventor of the patented GaBBY Bows, and Yolanda Johnson, founder of Integrated Roots International®, a leading natural haircare education and consulting firm.
This was the first-ever joint interview between the two dynamic leaders—and it came with big news.
During the interview, Sullivan highlighted the evolution of Confidence by GaBBY Goodwin, the natural haircare line that grew as a successful extension of Gabby’s original product, GaBBY Bows. What began as a solution to a common childhood problem—barrettes that never stayed in—blossomed into a full haircare line designed with young girls and their families in mind.
Now, the brand is entering a bold new chapter.
Gabby Goodwin officially announced that Integrated Roots International® will assume ownership and leadership of the Confidence haircare line, continuing its legacy with expanded vision, deeper resources, and a continued commitment to empowering families and communities.
This transition is more than a business move—it's a perfect alignment of missions. Integrated Roots International®, under the leadership of Yolanda Johnson, has built a strong foundation in natural haircare education, hair diversity training, and public health advocacy. The firm works across government, nonprofit, and business sectors to equip families, educators, and professionals with the tools to understand and care for textured hair.
Through this partnership, the Confidence brand will expand its impact—offering not only high-quality hair products, but also serving as a platform for professional development, community empowerment, and inclusive beauty education.
Gabby Goodwin’s story has always been one of innovation, leadership, and family. And now, with Integrated Roots carrying the torch, the story of Confidence by GaBBY Goodwin is poised to grow even further—reaching new households, empowering more young girls, and redefining what legacy looks like in the beauty industry.
This moment, as captured in their interview with WLTX-TV, represents the power of passing the torch—and the beauty of building something that lasts.