Integrated Roots International® Honored for Legacy in Natural Haircare

February, 2025 — In honor of Black History Month, Integrated Roots International® is recognized as a Black woman-owned beauty brand in a featured article published in the Chronicle-Independent of Kershaw County, South Carolina. See Full Article Here

Known for its commitment to authenticity, education, and results, Integrated Roots empowers individuals to embrace and care for their textured hair with knowledge and pride. Through workshops, mentorship, and tailored product consultations, the brand continues to build confidence and community—proving its more than just a beauty brand; it’s a movement.

In partnership with Gabby Goodwin, the teen CEO of Gabby’s Bows and the former Confidence product line, Integrated Roots is helping reshape the natural haircare landscape. This partnership is not only about building a trusted brand but a brand that is built in dedication to representation and empowerment.

From South Carolina to communities nationwide, customers are embracing Integrated Roots not only for its effective products but for what they stand for: heritage, identity, and lasting impact.

The legacy continues—one strand, one conversation, one community at a time.